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    Home > Your Needs > iQuote > Quoting > Market Segmentation

    iQuote Quoting - Market Segmentation

    Strategic Pricing 1
    2
    Product Mix Performance 3
    Customer Rankings 4
    5

    Margin Protection Strategies 6

    For organizations that sell products to various regions and vertical markets, effective deployment of marketing
    resources is essential for success

    The lack of accurate profit, margin and quote to cash data by market can render executives to make
    decisions without the full profit picture

    Use IRR for iQuote to:

    • Identify market segments' profitability, win-loss, and margin and quote to cash contributions at a granular level by product, product type, market or sales rep

    • Target sales resources on markets and product lines that will have the greatest impact on profitability

    • Improve underperforming sectors, product lines or markets by means of market segmentation analysis to focus resources.

     

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